PEARS proposed creative campaign
Good Things Come in PEARS
request
MIKADO's marketing team conducted thorough market research to identify key consumer insights and preferences for Pears. Armed with this knowledge, our creative team developed two distinct advertising campaign approaches to meet the client's objectives.
Approach
Focus on ingredients vs end benefit
Concept (Benefit Led)
Campaign tagline:
Good Things Come in Pears
Moisturize & Cleanse.
Using a clever wordplay on the brand name "Pears" to highlight the product's dual benefit of cleansing and moisturizing, we emphasize that with Pears soap, you don't have to choose between getting clean or feeling soft – you get both.
Concept Key Visual
Concept Executions
Visuals
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